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“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”―Bob Woodward
In Republic of Spin―a vibrant history covering more than one hundred years of politics―presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media―figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.
Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations―its capacity not only to mislead but also to lead.
24 pages of illustrations- Sales Rank: #140181 in Books
- Brand: W W Norton Company
- Published on: 2017-01-10
- Released on: 2017-01-10
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x 1.20" w x 5.60" l, .0 pounds
- Binding: Paperback
- 576 pages
- W W Norton Company
Review
“Greenberg is a terrific storyteller. . . . An education and an engrossing read.” (Christopher Buckley - National Interest)
“Fine, nuanced.” (Michael Beschloss - New York Times Book Review)
“Greenberg neatly weaves a history of public relations into his political tale.” (H. W. Brands - Washington Post)
“This essential book is going to wind up on every politico’s shelf.” (Matthew Cooper - Washingtonian)
“In Republic of Spin, David Greenberg opens a new and revealing window on the modern American presidency by showing how the effort to manipulate public opinion has long been a central obsession in the Oval Office. Vivid characters, some very famous and some obscure, bring this important story to life and enlighten us about what presidents can and cannot accomplish.” (Jeffrey Toobin, author of The Oath and The Nine)
“Anyone wishing to understand how our politics evolved from the era of Teddy Roosevelt’s bully pulpit to the exquisitely calibrated constructions of today’s publicists, pollsters, speechwriters, and snakes needs to read Republic of Spin. David Greenberg’s book is everything that a political history should be―vivid, comprehensive, and important.” (Daniel Okrent, author of Last Call: The Rise and Fall of Prohibition)
“An utterly engrossing and deeply authoritative examination of spin and the American presidency―its origins, its vital role over the past century, its enduring importance. Greenberg’s elegant narrative brings this history vividly alive, as he weaves individual lives and broader societal forces into a major reassessment of modern American political culture. Spin has always been a part of politics, and it always will be; read this gem of a book to find out why that is, and what it means for our democracy.” (Fredrik Logevall, Pulitzer Prize–winning author of Embers of War)
About the Author
David Greenberg is a historian of American politics and a professor of history and of journalism and media studies at Rutgers University. He is the author of the prize-winning Nixon’s Shadow: The History of an Image, among other books. Currently a columnist for Politico, he has been an editor at Slate and the New Republic and has written for the New York Times, the Washington Post, The Atlantic, and other popular and scholarly publications. He lives with his family in New York City.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Fascinating Book
By DMesserprr
This is an interesting book, tracing the history of political information from its origins as "news" through its devolution to publicity to propaganda to the current spin. It covers the expected subjects beginning with TR through Woodrow Wilson, FDR, Truman, Eisenhower, Nixon, JFK, Johnson, Reagan, Bush 2 and Obama, and traces their efforts - with varying degrees of success - to set up "official" news outlets. But where the book excels is its discussion of a large number of lesser-known cast of characters, both inside and outside of government, who either assisted their respective presidents in their election campaigns or to frame the news in the best light once elected.
The book concludes with a brief discussion of whether or not spin is a good thing: "Large-scale deception, perpetrated without countervailing arguments, could erode the standards by which we establish truth and falsehood and undermine democracy. But politics would be sterile if it didn't allow a wide berth for claims that were partial, rhetorical, aligned with particular visions and interests, or less than fully truthful by philosophical standards."
1 of 1 people found the following review helpful.
Essential reading
By Margaret O'Mara
Sweeping, authoritative, and chock-full of terrific stories, Republic of Spin should be required reading for any politician, press consultant, or citizen interested in how image-making and public communications play into the ways U.S. presidents run, win, and govern. Greenberg's fast-paced and engrossing narrative shows how media and political spin shaped politics long before the age of the 24-hour news cycle. He also introduces a vivid cast of communications wizards behind the curtain, whose words and actions redefined the relationship that the media--and the voters--had with the occupants of the Oval Office. A definitive and important book.
6 of 7 people found the following review helpful.
A culled set of history that’s hard to find summarized anywhere else
By Ken Freed
What is the correct role of the media in national politics? Does government propagandize the electorate or enlighten them? Will it allow us to scale up traditional New England town democracy to a national level, or create a society of conformists, eventually marching in lock step to disaster? Historically, how malleable has the public been? What was the media's role in advancing Vietnam and the civil rights movement? When does taking advantage of and playing the media cross the line into misuse?
And what of the media in society? Could it empower the lowest common denominator and institute the “tyranny of the majority” through demagoguery? Is it even possible to be objective?, since no single person can know all (even reasonable) points of view on a major issue. Starting at a certain level of abstraction, is truth simply a matter of spin and bias? And when the media has what one regards as biased reporting – is it due to an honest bias?, or does it come from the dictates of the outlet owner on which positions their writers should be hired for or favor?
Given the role of the internet in articulately advancing so many opinions at odds with each other – in the future will it be possible to even produce consensus about anything meaningful?
I have previous purchased and tried to make my way through several books featuring Edward Bernays (Propaganda, Crystallizing Public Opinion, The Father of Spin). Past the first few chapters of nicely summarized insight I found them to become so full of routine minutia and pontification that they lost my interest.
“The Republic of Spin” traces the role of the media (newspapers, radio, TV), starting with Teddy Roosevelt’s administration. The vast majority of the book held me spellbound, with well thought out prose - ways of explaining and summing up. Only towards the end with the George W Bush and Obama administrations did it (sort of) start skimming and falling short of other books (like Frank Rich’s “The Great Story Ever Sold”) . A frank analysis of what is termed “political correctness” - in light of statistics on social pathology (our present day elephant in the room, our third rail of politics) is also missing. None-the-less, this book presents a culled set of history that’s hard to find summarized anywhere else. Five stars.
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